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Brandolini's Law

Updated: Jun 16, 2021

Brandolini's law, coined by Alberto Brandolini in 2013, also known as the bullshit asymmetry principle, is an internet adage

which emphasises the difficulty of debunking bullshit:

"The amount of energy needed to refute bullshit is an order of magnitude larger than to produce it."

Red flag 🚩 signs for bullshit:

- overly confident use of technical language/ word spaghetti

- Charisma, misuse of authority

- Use of buzzwords e.g. biohacking, muscle amnesia, adhesions, fatigue, bioavailability, toxins, hormones, alkaline, imbalance, proprioception microbiome, inflammation.


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